Wiebe Willig is a Dutch entrepreneur and the CEO of the Henri Willig Group, a renowned family-owned cheese company specializing in premium Dutch cheeses.Born into a farming family in Katwoude, North Holland, Wiebe grew up surrounded by dairy cattle on his parents' farm. The company, founded by his father Henri Willig in 1974, has grown under Wiebe's leadership since he took over management in 2011.Today, Henri Willig produces award-winning cheeses (including organic varieties like Pure Gold, which Wiebe personally selected), operates cheese shops and tasting experiences across the Netherlands and internationally, and emphasizes tradition, quality, and innovation in the dairy industry.In 2025, the company was named Business of the Year in the Waterland region, a testament to its success and the dedication of its team. Passionate about cheese-making and sharing Dutch heritage, Wiebe continues to lead the second-generation family business with a focus on sustainability and global growth.