Alba Abelaira joined Veeva in 2021, where she now champions quality strategy within the Consumer Products division. She works closely with teams across Sales, Marketing, Services, and Product to drive initiatives that create measurable impact for Veeva's customers. With a foundation as a Food Scientist and Agricultural & Food Industries Engineer, Alba brings over 14 years of comprehensive experience. Her career has spanned critical areas such as R&D, quality and food safety, continuous improvement, and digitalization, consistently focused on enhancing quality systems and guaranteeing product safety. Before her tenure at Veeva, Alba held the position of Global Quality Systems Manager at Kerry Group.